Podcasting: Home recording versus studio recording

Recording a podcast series at home might cost a little less, but it comes with a whole host of problems and ultimately creates a false economy.

You’ve got an idea for creating a podcast series.

And now you’re thinking about your options on how to create it.

One of your options is, of course, to buy all the equipment yourself and record your podcasts at home.

However, while a home-based podcast recording might save you a little in terms of upfront costs, it ultimately creates a false economy.

Today we weigh up your options.

Sound quality at home


One of the most important things to get right is the sound quality; sound quality issues on a podcast are an instant turn off.

Writing on LinkedIn, business journalist, editor and audio producer Stephen Lacey warns, “It doesn’t matter how passionate you are about the subject, it’s pretty hard to stay tuned if the levels are too low, the interview subject is scratchy, or the host’s microphone sounds like it was purchased from Fisher-Price.”

He adds, “Quality is everything. It’s what separates the top 20% of podcasts from the rest.”

Recording a podcast at home is challenging because you can’t control your surroundings.

An ambulance siren wailing in the background? Picked up on your home microphone.

Kids playing and screaming in the front garden? Picked up on your microphone.

Sound quality at a professional podcast studio like Granite Podcast Studio


At Granite Podcast Studio, our fully soundproofed rooms offer the perfect place to create the next popular podcast series.

It’s ideal for first-timers or regular podcasters with pay as you go and monthly membership options available.

The studio enjoys a professional yet chilled, ambient finish intended to stimulate and facilitate engaging conversations and content.

With state-of-the-art equipment and room for up to four participants, you’ll have the space to create an epic podcast.

Just show up and start recording.

Podcast equipment at home


If you’ve bought podcasting equipment to record at home, regardless of whether you’ve skimped on cost or went all-out for the latest recording gadgetry, you’ll also need to know how to use it.

And learning how to use everything is time-consuming; expect to watch countless YouTube tutorials and Googling how to solve issues.

Podcast equipment in Granite Podcast Studio


We have all the latest, state-of-the-art podcasting equipment available for you to use.

Record quality podcasts without the need for any technical skills; experienced staff are on-site to help with set up and guide you through the recording process.

Simply show up, create your podcast and have fun.

Podcast guests at home


Most of the highest-listened-to podcasts globally share one distinctive commonality; they interview new guests regularly.

But will you want to interview these guests at your home?

Podcast guests in Granite Podcast Studio


Granite Podcast Studio is a spacious, airy studio with a relaxing atmosphere that can fit up to four participants.

Walk in, sit down and begin talking; our Podcast Studio’s design enables you to focus on recording exciting conversations and engaging content. 

Our studio can facilitate up to four people and with some of the city’s best eateries and coffee shops a stone-throw away; you can enjoy a coffee for you and your guests.

At Granite Podcast Studio we charge just £40 + VAT per hour for a one-off session.

Need your podcast edited too by our experts? Our editing option costs just £40 + VAT per hour.

So, what are you waiting for? Find out more by clicking HERE.

Mind-blowing stats that prove the growing power of podcasts

Podcasting has enjoyed a meteoric rise in recent years, and Northern Ireland businesses should consider it as a hugely beneficial, yet untapped, marketing tool.

The growing popularity of podcasts shows that while the UK still lags significantly behind the US in listening figures, there will be a bridging of that gap in the coming years.

Some of the most popular UK podcasts include the ‘That Peter Crouch Podcast’ – a podcast by ex-footballer Peter Crouch – with around 12 million listeners.

In Northern Ireland there was a 50% increase in people who had smart speakers in their homes; another way people in the country access their favourite podcasts.

Here are four mind-blowing statistics that prove the growing power of podcasts.

12% of the UK’s adult population listens to a podcast each week.

An impressive 7 million adults in the UK now listen to podcasts every week.

If we follow the same trajectory as the United States (which we usually do!) – where there are 88 million podcast listeners – there are enormous opportunities for local businesses to get involved.

200% projected growth rate in UK podcast listeners in the next three years.

In just three years – by 2023 – podcast listeners could double to over 14 million.

That’s according to a recent Nielsen report.

Head of Platforms at Nielsen, Amanda Woodley, said, “With the number of weekly podcast listeners almost doubling in the last five years, advertisers, agencies and media owners, recognise the benefits of this new medium to reach consumers.”

And more listening ears mean more opportunities for Northern Ireland businesses to reach customers.

Six out of ten listeners say they are willing to pay for subscriptions.

Recent research suggests that six out of ten people would be happy to pay a subscription fee for premium podcast content.

And with customers now paying recurring subscriptions for Apple Music and Spotify, Netflix and Amazon Prime, along with a host of other subscriptions, podcasting looks set to follow the same path.

Interestingly, the report found that listeners would be happy to pay around £4.00 a month (or £50.00 a year) to listen to their favourite podcasts.

59% of podcast listeners say they would buy from a brand advertised in a podcast.

The opportunities for a Northern Ireland business in podcasting are clear: building brand awareness, engaging with prospective customers, becoming a thought leader and building up a loyal following.

But those are not the only ways you can harness the power of podcasting.

Recent research reveals that 80% of listeners are positive/neutral to receiving adverts, and a staggering 59% said they would be willing to buy from a brand advertised in a podcast.

At Granite Podcast Studio we charge just £40 + VAT per hour for a one-off session.

Need your podcast edited too by our experts? Our editing option costs just £40 + VAT per hour.

So for just £80 you can have your podcast professionally recorded and expertly edited.

Find out more by clicking HERE.

Granite Podcast Studio has launched!

“Hear we go: Northern Ireland’s most impressive podcast studio opens for business

A brand new podcast studio has opened in the heart of #Newry and looks set to make [sound] waves in the Northern Ireland business community.

Based on-site in popular co-working space Granite Exchange, the podcast studio is equipped with the latest state-of-the-art recording equipment.

The explosion of popularity in Podcasting over the last five years looks set to continue into 2021, offering Northern Ireland businesses tremendous opportunities.According to Ofcom, around 7 million people in the UK now listen to podcasts every week.

For those content creators who want high-quality editing of their podcasts, Granite Podcast Studio offers a professional editing package.The ultra-modern studio offers a range of podcasting products from straight-forward recording to the full production of ready-for-upload podcasts.

The spacious studio can host up to four participants, and with the ever-growing popularity of Podcasting, it’s the perfect time for Northern Ireland businesses to launch their podcasts.

Granite Exchange members and staff spoke of their excitement at the official launch.Granite Podcast Studio Manager Colleen O’Hare said that with a 200% projected growth rate in UK podcast listeners in the next three years, now is the time for Northern Ireland businesses to make use of the marketing tool.

“There has been a significant increase in hosting podcasts for commercial use,” she says.And with recent research suggesting that six out of ten people would be happy to pay a subscription fee for premium podcast content, Colleen says local companies “can really tailor content specifically to their customer’s needs.”She continued, “Northern Ireland businesses can also promote their services and products through the growing medium while having fun as part of the process.

”Colleen says Granite Podcast studio has everything you need to create a fantastic podcast.“All of our staff are fully trained in using the equipment, so don’t worry if you’re not a seasoned podcasting veteran; we’ll be there when you need help.”Colleen added, “At Granite Exchange, we pride ourselves on being an innovative and forward-thinking business, which is why a podcast studio will be a fantastic addition to our premises.“We’re really excited to work with businesses throughout the country.”

Granite Podcast Studio charge just £40 + VAT per hour for a one-off session.Need your podcast edited too by their experts?The editing option costs just £40 + VAT per hour.So for just £80 you can have your podcast professionally recorded and expertly edited.”

For more information or to book your session visit:

www.granitepodcaststudio.com